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How To Regain Access to Your Google Analytics Account

Many businesses find themselves in a bind when they realize that a former employee who is no longer with the company was the person in control of the company’s Google Analytics account. With the valuable data that Google Analytics tracks and reports regarding website traffic, the inability to access that account may seem like quite the hurdle. Luckily, the following six simple steps will let you regain access to your Google Analytics account and get over that hurdle with ease.

STEP 1: Find the existing Google Analytics tracking ID (UA-ID).

In order to regain control of your website’s Google Analytics account, you need to begin by finding your site’s analytics tracking code. To do this, install the extension “Tag Assistant (by Google)” to your Chrome browser. Then, navigate to your site and click on the extension’s icon. The extension will provide you with a code labeled “Google Analytics,” which is your site’s UA-ID.

analytics recovery using google tag assistant

With that information, you’ll navigate to Google Analytics Help and scroll down to select Manage accounts and users > Common Issues > Unable to sign in to account. Or, simply follow this link. This page will provide the instructions you need to follow in order to prove to Google that you are the owner of the website. 

STEP 2: Copy code from Analytics help document and paste the code into a word processor

In the first step under “Prove site ownership,” Google provides a code that you will need to edit and save. Copy this code and paste it into whatever word processor you use. At the time of this posting, the code is (keep in mind that this code may change, so be sure to navigate to the site to check):

GooGhywoiu9839t543j0s7543uw1 – pls add {INSERT EMAIL ADDRESS} to GA account {INSERT UA-ID} with ‘Manage Users and Edit’ permissions – date {INSERT DATE}.

proving website ownership with google analytics help

Simply follow the bracketed { } instructions in the code, inputting the email address you use for your analytics account that you want granted access, the UA-ID you found through Tag Assistant, and the current date.

STEP 3: Save as “analytics.txt” file

After editing the code provided by Google, save it as a file named “analytics.txt”

STEP 4: Upload the “analytics.txt” file to the root of your domain

After saving your .txt file, navigate back to your website and upload the file onto the root of your webhost. There’s an easy way to do this if you’re on WordPress, otherwise there’s other options like using Filezilla or going directly through cPanel on your site. If you’re on WordPress, you can use a free plugin called “WP File Manager.” In WP File Manager, you can upload the analytics.txt file via the icon that looks like this:

using WP File Manager plugin to install analytics.txt file

Then, that .txt file will be in the root of your website.

STEP 5: Complete and submit the Troubleshooter Contact Form

Now that you’ve uploaded that file to your website, return to the Analytics Help page you were on before, and scroll to step 4, “Contact us.” Complete the Troubleshooter contact form provided with any of the information you have. For any of the fields you’re unsure of, simply put “NA.” Your summary of the issue doesn’t need to be too in-depth. Just provide a simple explanation of the situation, such as a former employee who is no longer with the company had control of the account. 

STEP 6: Wait for Google’s response

In about 2-3 days, you’ll receive a phone call from Google, which will likely appear as a California or 800 phone number. If you miss the call, they’ll send you an email at the address you provided and ask you to respond. Google may have some follow-up questions for you, and after you answer those, they will grant you access to the Google Analytics account.

For more help on regaining access to your Google Analytics account, check out this video:

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