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PPC Advertising.

ppc advertising campaigns

Pay-Per-Click (PPC) for Small Businesses

What is Pay-Per-Click (PPC) Advertising?

Google Ads (formerly Google AdWords), also known as pay-per-click (PPC) advertising, is the sponsored web listings at the top of the Google search results. However, Google is not the only PPC advertising available. You can find PPC ads just about anywhere, from sponsored websites to social media feeds and other search engines like Bing and Yahoo! At the Michael Quinn Agency, we focus on Google Ads first and Facebook advertising second for our PPC campaigns.

PPC ads give your brand instant online traffic and a much larger reach as a result of first page exposure in Google search results. However, you can also greatly expand your reach and awareness using Facebook for your ads.

pay per click advertising services

How Does PPC Work?

In order for ads to appear at the top of the Google search results, it is not a simple matter of simply paying a certain amount to get a desirable spot at the top. Instead, PPC uses a complicated bidding system through an Ad Auction.

This automated process is not only used by Google, but other PPC advertising platforms to determine the relevance of your ads based on your keywords. This can be a gamble for the novice. If you’re not choosing the correct settings in the platform, you won’t hit the spot you want to hit. The good news is, because you only pay for clicks, your money isn’t wasted if your strategy doesn’t work. The bad news there: Your strategy didn’t work. The worst scenario is: You also blow your budget. So leave it up to the Google Ads experts!

“SEM” Meaning and How is It Different from SEO?

SEO increases website visitors, while Search Engine Marketing (SEM) uses internet marketing to improve visibility. While we’ve discussed SEO services, SEM actually includes search engine optimization, but also uses pay-per-click advertising in the strategy. However, SEM often gets misconstrued as just PPC.

How Much Should I Budget for My Google Ads Campaign?

Logically, the answer here is “It depends.” We will typically advise clients to budget $2 to $5 per click. However, you’ll need a starting budget of at least $500 per month if you want to see any results from your efforts. As well, depending on your industry, the average cost-per-click (CPC) can vary and often be higher than anticipated. That’s where we come in. We’ll do the research to determine a budget and even make sure it’s worth the effort if the pricing is looking a little high.

PPC Pricing

Starting at


$750 Mgmt Fee (+ Ad Budget: $500-$2,500)
$1,000 Mgmt Fee (+ Ad Budget: $2,501-$5,000)
$1,500 Mgmt Fee (+ Ad Budget: $5,001-$10K)
$1,875 Mgmt Fee (+ Ad Budget: $10K-15K)
$2,000 Mgmt Fee (+ Ad Budget: $15K-20K)

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Our company has been seeing at least double the amount of phone calls and significantly more people that come through our doors.

-Carl & Miranda Burfeind, Owners of used cell phone store



Read why local small businesses love us so much.

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