Pay-Per-Click (PPC) for Small Businesses
What is Pay-Per-Click (PPC) Advertising?
Google Ads (formerly Google AdWords), also known as pay-per-click (PPC) advertising, is the sponsored web listings at the top of the Google search results. However, Google is not the only PPC advertising available. You can find PPC ads just about anywhere, from sponsored websites to social media feeds and other search engines like Bing and Yahoo! At the Michael Quinn Agency, we focus on Google Ads first and Facebook advertising second for our PPC campaigns.
PPC ads give your brand instant online traffic and a much larger reach as a result of first page exposure in Google search results. However, you can also greatly expand your reach and awareness using Facebook for your ads.
How Much Should I Budget for My Google Ads Campaign?
Logically, the answer here is “It depends.” We will typically advise clients to budget $2 to $5 per click. However, you’ll need a starting budget of at least $500 per month if you want to see any results from your efforts. As well, depending on your industry, the average cost-per-click (CPC) can vary and often be higher than anticipated. That’s where we come in. We’ll do the research to determine a budget and even make sure it’s worth the effort if the pricing is looking a little high.
$750 Mgmt Fee (+ Ad Budget: $500-$2,500) $1,000 Mgmt Fee (+ Ad Budget: $2,501-$5,000) $1,500 Mgmt Fee (+ Ad Budget: $5,001-$10K) $1,875 Mgmt Fee (+ Ad Budget: $10K-15K) $2,000 Mgmt Fee (+ Ad Budget: $15K-20K)Contact Us