What is SEO?

Search Engine Optimization Explained

SEO stands for Search Engine Optimization and is the process of getting a business’ website to effectively rank on the first page of search engines like Google, Bing, and Yahoo. There are several components that determine the successful placement of a website on the first page of Google. Depending on whether your target customer is local or nationwide, will determine the best strategy of optimization implementation. However, the following factors apply to both: On-page website optimization (relevant keywords, titles, and internal linking), Off-page optimization (backlinks, contextual anchor text, business citations), and Social Signals (creating social media buzz).

Search engine optimization is the process of optimizing a website to get high rankings in the search engine result places for targeted keywords. Over the years, SEO has become a complex process as major search engines such as Google, Bing and Yahoo have made hundreds of changes in their algorithms.

Google makes over 500 changes to its algorithms each year in addition to the major algorithmic updates which means the factors that account for ranking in the search engines always keep changing.

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There are a number of factors that play a role in the search engine rankings. Here are some of the most important aspects:

  • On-Page SEO

    Great website content and “on-page” optimization is the foundation to your SEO. This category refers to the various elements on your website, primarily content, and includes optimizing keywords within website content, blog content, title tags, meta tags, image optimization, and several other factors.

  • Backlinking

    Also know as “off-page SEO,” this category mainly deals with obtaining hyperlinks from other authoritative websites in a similar category. While “on-page” is the foundation to good SEO, backlinks are the fuel needed to help skyrocket your website to the top of search results. Backlinks can be obtained from a number of places. We work to optimize the backlinks your are receiving as a result of marketing you are often already doing. This also includes setting up social profiles and online directories.

  • URL Structure

    Probably the most overlooked and underutilized aspect of SEO, this category refers to optimizing the URL titles throughout your website to match highly searched search terms. For example, website.com/services -to- website.com/photography-services-dallas-tx. We also ensure that all the pages are then indexed within search engines.

  • Misc SEO

    This is our secret sauce. This category includes several miscellaneous factors including webpage speed optimization, social media signals, Google Maps, as well as making sure the website is always accessible and there are no vulnerabilities. Unfortunately, we can’t reveal the recipe. Trust us on this one!

Ready to Get to the Top of Google?

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About Our Agency

The Michael Quinn Agency, based in Fargo, North Dakota, is a digital marketing company that will help 300 small business owners revolutionize their business growth using online marketing by 2025. We partner with small businesses to dominate local search engine rankings using search engine optimization (SEO), pay-per-click (PPC) advertising, website design, and our proven systematic marketing formula.

Contact Us

Michael Quinn Agency
808 3rd Ave S, Suite 204
Fargo, ND 58103