Search Engine Optimization (SEO) for Small Businesses
What is SEO?
Search Engine Optimization, more commonly known as SEO, is the process of improving the ranking of a website on search engines like Google, Bing, and Yahoo! Good SEO gets your website or webpage better visibility on search engines (we focus primarily on Google) and is a must for any small business competing in any market today.
The Role of SEO in Digital Marketing
So, why is SEO so important in digital marketing? It plays five crucial roles in your overall digital marketing strategy:
It increases traffic:
Top rankers generate the most impressions, which means more clicks, more traffic and ideally, more conversions.
It improves ROI:
When done properly, SEO helps you track and quantify results. Many organizations view digital marketing ROI as something that is intangible. SEO agencies know how to track SEO to make tangible ROI comparisons.
SEO can help you affordably target your audience as it goes directly to the people currently searching for a specific product or service. You can improve marketing campaigns using these targets and often obtain organic traffic, which is free.
Improved user experience:
Well-planned SEO organizes links and your site’s architecture to improve user experience. People find what they need in just one click as SEO sends them to the right information based on the keywords used in their search.
It increases brand awareness:
Optimized sites reach the top ranking which means you are above your competition. Again, it means more views, more clicks and better visibility for your brand.
The Components of SEO
SEO requires a strategy with several components. The better your SEO, the better you’ll see successful placement on the first page of Google search results. Everything about your business — what you offer, who your target customer is, and whether you are local or national — contribute to your ranking.
Designing the best SEO strategy for optimization implementation focuses on two major areas:
Search Engine Optimization Techniques
There are many techniques that can be used to improve rankings for small local businesses. We focus on those techniques to get the best results quickly including:
The Michael Quinn Agency did a fantastic job getting my Google rankings up with his great marketing and SEO strategy. It's like getting the assets of a big company with the personal touch of a small shop.
-Bita Zavari DMD, dentist in Beaverton, OR